How to Create Ecommerce Website and Sell Cosmetics Online

Even though the cosmetics business industry is competitive with brands such as L’Oreal, MAC, Lancome, Maybelline, Bobbi Brown, Estee Lauder, and others, there are still businesses wanting to join the market.

The demand for building cosmetics online stores has experienced a strong increase. If you are interested in joining cosmetics brands and share their success, here is how to create your website and sell cosmetics online. Read more!

5 Steps to Building a Cosmetics Ecommerce Website

By following these steps, you will be able to build your own cosmetics ecommerce store in no time:

1.Choose an Ecommerce Platform

When it comes to ecommerce platforms and website builders, there are a variety of options to choose from. Shopify, BigCommerce, Magento, Prestashop, 3dCart are some of the best choices on the market.

Depending on the scale of your website, your needs, expectations, and budget, you can choose the most suitable option.

From our experience, Shopify is the best ecommerce platform for websites and online stores, regardless of the size of your business. If this is your first time creating an online store and you have a tight budget, Shopify is a perfect choice.

Shopify allows you to run both your online and offline store.

2. Specifying all the requirements and features for your website design

Once you choose a partner for your cosmetic ecommerce store design, it is time to discuss your project in details.

  • Website design: Ecommerce platforms offer tons of templates to choose from. Based on the template, you can design the store of your dreams. Shopify, for example, offers professionally-designed and original templates.
  • Website functionality: Having all the features you need is important for running your business. Shopify offers unlimited bandwidth capabilities, fast servers, secure hosting, and innovative apps. The platform offers all the features you want – simple interface, business tools, and customer support.
  • Website payment: It is necessary to select a payment gateway that is preferred by your target audience.
  • Website shipping: Besides payment, shipping is another important requirement to take care of. Offer your customers secure and fast shipping methods and they will certainly appreciate it.

3. Think About The Products You Want to Sell

The makeup industry is changing fast and you need to find a way to keep up with the trends. You need to find products that are going to sell. For example – foundation, lipsticks, mascara, eyelash extensions, moisturizers, and more.

If you are just starting out, we recommend you to be selective among your product. It is important to choose the right product and brand to sell. Not every brand will sell online.

Make research and see what today’s customers prefer.

4. Find the Right Supplier

Finding a suitable vendor is your next step. The margins in the cosmetic industry are massive, however, you will be able to enjoy them only if you are buying in wholesale.

There are a few options – you can purchase them from the wholesale vendors in your country or from overseas. Before you decide to order the supplies, make sure you read references or reviews of the supplier. You need a secure and reliable vendor, someone you can work with now and in the future.

Ask the vendor to send you samples. Once you are able to verify the quality of the product, you can go ahead and place an order.

Beauty products are susceptible to damage during shipping. You better order extra quantity from the vendor.

5. Take Great Photos of Your Products

Now that you have your online store and products ready, it is time to take pictures of your products and promote them online.

Before you start photographing your products, check every product you have received from the vendor. Only if the products are in perfect condition, you can move forward. In order to get professional photos of your products, you will need:

  • Lightbox: a Lightbox is made from cardboard, open from the topside. The other three sides are white. Lightbox will make sure you get a perfect photo of your product with plenty of light coming in from the top.
  • Sunlight: The most important light to get the perfect photograph is sunlight. Place the lightbox outdoor and start taking pictures.
  • Great camera: You will need a great camera to capture great photographs. You can also use your smartphone if you think the camera is advanced.

Once you are done with the photographs, you can upload them to your ecommerce website.

If your budget allows, you can hire a professional photographer.

Why Choose Shopify to Sell Cosmetics Online

Shopify ecommerce platform allows you to sell makeup and cosmetics online and give your customers the ability to purchase your products without stepping foot outside their homes.

The ecommerce cosmetics industry is growing and it is time for you to be a part of it. By building an online store, you put your business in front of more shoppers, increasing sales, and boosting revenues.

Shopify is an all-in-one solution that walks you through the whole process of setting up and running your ecommerce store from start to finish. The system handles all the backend logistics, leaving you more time to focus on running your business.

With Shopify, you can process orders, track inventory, manage clients, and much more. You will be able to grow your business without hesitation, with a scalable and reliable partner that offers great features and secure hosting.

  • Simple Interface: Within the Shopify admin, you can manage your products, upload images, add new products, edit inventory, feature items, and more.
  • Business Tools: Shopify will provide you with all the tools you need to keep track of your orders. You can analyze your order history and build better customer relations.
  • Professional Templates: You’ll have complete control over the look and feel of your online store. By choosing one of Shopify’s templates, you can design your own online store in no time.
  • Support: Shopify team is here to help 24/7. You can reach the customer support team by email or phone.

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