Search engine optimization is the process used by webmasters all over the world to help increase their websites’ rank in a search engine’s natural search results. There are two ways that a site can be listed on a search engine results page, either through paid search or organic search. Paid search is all about paying the search engine company to have an ad linking to your site displayed in the special area designated for advertisements. Organic search refers to listings of websites that are displayed naturally when a user searches for a relevant term. SEO only helps to improve your organic search results.
Unlike paid search, the results are not instantaneous, but you will find that it’s very helpful for your website in the long run Unlike other sites, e-commerce sites are considered the most difficult to optimize for in the search engines.
An inadequate amount of unique content causes this. Search engines focus on websites with a lot of content that is both original and detailed. E-commerce sites are the exact opposite of that, they are composed primarily of product images and do not offer a lot of detailed descriptions. For online buyers, a picture is worth a thousand words and people are more likely to buy based on how the product appears.
Product descriptions often lack detail; it is common for most e-commerce sites to use the manufacturer’s description when describing a product simply. On top of all that, an internal linking structure is weak and more focus is placed on the backend as most e-commerce websites use a shopping cart system to list their products online. As a result, online stores are not usually ranked very well in the search engines.
If you already have an e-commerce business or are planning to start one, do not lose faith, there is still hope for you. Many e-commerce SEO techniques can help improve the search engine ranking of your website. Below is a breakdown of all the techniques you must use if you want a well optimized, search engine friendly online store.
Non-Linear Ways to Improve Your E-Commerce SEO
E-Commerce SEO Meta Tags
Meta Title – this is the title that only the search engines can see, it can either be the same as the on-page title or different, but must contain the most relevant keywords describing the product.
Meta Description – this is the description that only the search engines can see, it can be the same as the on page description or different, make sure it is detailed and describe precisely how the product looks like and how it functions.
Meta Keywords – the keywords that only the search engines can see, it’s used as tags to describe the product, use only the most relevant keywords.
E-commerce SEO URLs
Dynamic Static HTML Pages – these are pages that have relevant keywords in the URLs rather than generic numbers or product id, make sure that each of your product, category and content pages have their unique and descriptive URLs.
Canonical Tags – tags which are used to remove duplicate content that has been created by having multiple entries on the same page.
— A. Hernandez-Diaz (@alfredohdezdiaz) 23 de mayo de 2018